“Vinca Petersen is a photographer, installation, multimedia, and performance artist who works in the area of social practice. All of her works, including her photography, emerge from her deep social and political engagement with underrepresented communities in order to give them a voice and recognition”.
– Dr Mark Bartlett

No System in the diaristic book display at Tate Modern, 2019

Vinca Petersen: New Experiments in Collectivity

Vinca Petersen’s work is inseparable from her life: it is a lifelong project that is born both of a need to make a way of life public, and a commitment to a set of ethical ideals about how we should, and could, relate to each other.

Though some of her work originates from the need to preserve and celebrate a particular subculture, her body of work has incorporated activism and direct action, leading a self-initiated institution, international aid work, and unorthodox publishing and exhibiting projects. In the twenty-first century there are innumerable artists who position themselves as activists or whose theatre of action goes past the production of objects for the art market. There are far fewer whose work has had a genuine and remarkable impact outside the art world. There are even fewer who have successfully established their own registered charity, and secured support from many of the great and the good to fund its transformative work.

In 2010, Petersen created Future Youth Project (FYP), to “take people on physical and emotional journeys” whether close to home, working with children in Thanet, Kent; or internationally, especially in the Ukraine, where provision for children with learning difficulties has been limited. In Petersen’s words, the Future Youth Project is “a small model for great change”: it should be seen, as all of Petersen’s work should be, as an experiment in collectivity, in asking what needs to be done. Petersen’s work through FYP has shown how lives can be transformed through creative activity. Such types of work far exceed what the mainstream institutions of art can adequately represent, but are central to understanding her practice. Her own ideas have evolved as creative responses to mass social phenomena, and resulted in playful, yet utterly serious projects and forms of action. The question animating her work, is, then how individual creativity can reshape our collectivity – of how, through creativity, we might learn to live together better, and become our ‘best selves’ more fully.

Before FYP, Petersen persuaded the renowned designer and founder of Maharishi, Hardy Blechman, to design and donate a monumental inflatable that could be taken across Europe and Africa. Driving a truck across both continents, Petersen took this bespoke inflatable castle to orphanages and schools through Europe, Morocco, Western Sahara, Mauritania, Senegal, Gambia, Mali, Burkina Faso, Ghana, and later to Romania and Ukraine. In her words, it has offered an “inexhaustible” source of joy to those who most need it. It acts as a temporary meeting place, and a focal point, a spatial device that enables children in particular to come together in uninhibited play and selfless joy (just as music does elsewhere in her work, for adults). Petersen is not a documentarian, nor merely an activist, but a catalyst: an agent for change committed to finding out who we might yet become.

These are, to date, lesser-known areas of Petersen’s work; it is her photobooks that have secured her international attention – so far. These have celebrated the subculture she discovered in the 1990s, of self-organised music events, free of corporate commercial imperatives. Characteristically Petersen became immersed in this work, being the only figure on its inside to also photograph the life of the micro-communities who organised parties, and the lives of the enormous gatherings of young people assembled around them. That subculture prompted Petersen to travel across the whole of Europe, meeting thousands of young people across nations, across genders, and ethnicities. But that subculture is seen in her work as both a world-in-itself, and a way into a wider world: a means of rethinking who we might be able to be if we were to reimagine ‘freedom’. 

No System was made with Steidl in 1999: Petersen remains the youngest female artist ever to work with the legendary publisher Gerhard Steidl – and certainly the only artist to persuade him to release their book below cost price, so that the subjects of her photographs could afford it. Such stories are entirely characteristic of Petersen’s project: of enabling the improbable, or seemingly impossible to take place, through inspiring faith in her singular talent, and her exceptional good grace in the world. No System is to be re-released in a new edition. In 2019 it was included in one of the first ever displays of photobooks at Tate Modern; Petersen was one of only five UK artists to feature in the entire Tate Modern displays at that time. It is a landmark publication, work from which was immediately acquired by the Victoria & Albert Museum for the UK National Collection of Photography, and which has subsequently been acquired by Martin Parr Foundation.

More recently, the experimental photobook Future Fantasy examined her earliest years, being created with radical publisher Ditto, and testing the very limits of what a photobook can be. Future Fantasy brings the moment of ‘the second summer of love’ into vivid life. It portrays the era as, in Petersen’s words, “the last moment of genuine freedom” when young people could come together, en masse, to simply be as one, without chasing money or sex. It seems to physically embody a revolutionary, anarchistic spirit in which nothing is beyond us, and everything can be possible; it is impossible not to be reminded of Wordsworth’s famous line that “bliss was it in that dawn to be alive, But to be young was very heaven”. The ‘second summer of love’, was a moment when EM Forster’s call to “only connect” was adopted by an entire generation, who felt they were reshaping society forever. Forster’s imperative runs through all of Petersen’s work across the last thirty years: her works are calls to ‘connect’. Petersen’s commitment to ideals of personal freedom and to spontaneity continue to animate her practice, and to shape new experiments in collectivity.

Deuce and a Quarter, created with IDEA, is an astonishingly evocative photobook presenting a road trip across the American South made with three girlfriends, taking a playful look at the myths of American individualism, and the relationships between young women. Both Deuce and Future Fantasy take the form of testimonies. They speak about the power of the imagination to shape our worlds. They both remind us that to reach out to others is an act of imaginative empathy; and only this creates a life worth living. Petersen’s work is almost Ruskinian in the contrast it draws between the bourgeois imperative to accumulate wealth above all else, with the cultivation of wisdom, joy, and friendship. It gives shape to what we might call a feminist humanism where freedom to shape our own lives, and co-exist, is the highest of values.

In Deuce and No System, we are thrown into a chaotic, beautiful, carefree world, in which we encounter a vast cast of characters as in a great novel. At the level of what occupies her attention, Petersen’s photographs are seldom ‘landscapes’ or ‘still lives’, but portraits of genuinely novel kinds. It makes sense to imagine her whole body of photographic work might as a kind of ‘expanded portraiture’ in which an entire generation finds its own image or its collective identity. Accordingly Petersen’s work implies that there is definitely ‘such a thing as society’. The implication of her DIY ethos is that society is not merely ‘out there’, but something we must make ourselves, and make anew, through building new relationships and finding new rituals that can unite us. ‘Society’ is what we share. The question that Petersen’s work asks is this: what is it that we can truly share – that we can take collective ownership of – rather than merely ‘own’ as private property? In her world, possessions are over-rated; or feature as a means to the ends of self-cultivation, or staging shared experiences.

In youth culture since the 1960s, music has long been the agent of transformation of both our individual selves and of group identities. When young, we start to discover our best selves in music, and the limits of what we might be. We find moments of grace and transcendence, and togetherness. Music possesses a kind of transformative magic that allows us to become another self, and together to become a temporary micro-society. It is no less true because it is a cliché to say that music is a kind of lingua univeralis – a common tongue is able to reach across national boundaries and unite people. The culture which No System monumentalises held its own a particular set of ideals of freedom and unity.

These ideals continue to run through every aspect of her work to this day. It is notable that Petersen has never worked to commission, or created work with commercial imperatives in mind. Since the 1990s, her work has been and remained the voice of the authentic European counterculture, or what remains of it. Freedom, it might be noted, comes at a price, and is far from easy. Her work has often pictured a lifestyle that few of us would aspire to, perhaps, but which provides a model of how a genuinely ‘alternative’ space can exist outside of enslavement to waged work. The way of life that Petersen presents us with some pastoral idylls, but it involves a degree of commitment that few of us could muster. 

Although her work is largely presented as photographic, it is not ‘documentary’: this is too weak a term to capture her unique way of working. Hers is life as lived with a camera, but her camera is only the servant of a larger agenda. In recent years, the term ‘auto-ethnography’ has come of age – of people attempting to understand and make visible their own culture. This starts to describe her work whereas ‘documentary’ has the sting of looking at others as ‘Others’. Petersen lived this life to the fullest degree, and knows the participants intimately. No System and the series Raves and Riots invite us to become part of this strange, magical subculture, and become part of its ethos, rather than merely look at it from outside. 

We should see the photographs she presents as artefacts that the culture has left rather than autonomous objects. They are portals into another state of being, rather than ‘records’ of a subculture – vehicles to become something else, someone else. If there is one thing we become aware of when encountering Petersen’s work it is this: there are no ‘others’ (just as environmental campaigners tell us there is no ‘away’, no global ‘elsewhere’).

Her work, now, constitutes both a creative response to breaking barriers between us, and an archive of those attempts to date. As well as archiving many thousands of photographic images, Petersen has attempted to archive a way of life: its flyers, posters, clothes – the Proustian madeleines of the rave generation. They remind me that whilst many of us have a youthful idealism, most, through a process of attrition or of necessity, become inured to what Gerhard Richter called ‘capitalist realism’: the account of reality produced by belief in money. Petersen’s work reminds us that our ideals are not only worth retaining, but should be our very reason for living.

Alistair Robinson

Vinca Petersen interviewed by Sheryl Garratt
No matter how controlled a society or system, no matter how conformist its people, there are always cracks, faultlines, overlooked spaces in the margins where people have been left behind, or choose to break away from the norm and experiment with different ways of being. These are the spaces Vinca Petersen has always felt most at home, the people and places she chooses to feature in her work as an artist.
‘Whether it’s my friends, or raves, or Romanians getting about with a horse and cart, they’ve always been the things that I think are beautiful, that I want to look at,’ she says.
Sometimes, forces converge and these cracks open wide, or the edges come into sharper focus and start to fill out the frame. Often, we’re talking mere moments Raves&Riots: a brief rush of freedom and possibility in the middle of a crowded rave, a riot or a demonstration. Other times, it can grow into movements, markers for social or cultural change: Rosa Parks not giving her seat up on the bus, or New York’s LBGT community fighting back outside the Stonewall Inn instead of giving in to yet another police raid; hippies in Haight Ashbury, or punk anarchy in the UK.
One such movement exploded in Britain at the end of the 1980s. Brewed from a heady cocktail of MDMA, house music, and youthful rebellion against the long, grey reign of Thatcher and Major, at its peak in the summer of 1989, the acid house/rave scene saw crowds of 25,000 people defying the police to dance in illegal all-night parties. Like most British teenagers, Vinca was swept up into this maelstrom; unlike most, she also took her camera along, to record it.
She has always taken photographs. She got her first camera at the age of seven or eight and began taking blurry photos of her dad drinking whisky, or half of the family car. In her turbulent teenage years, it became her way of making sense of the world, a kind of visual diary.  ‘It’s a way of recording memories,’ she explains.  ‘I remember the things I experience very visually, I’ve realised.’
In 1990, at the age of 17 she moved to London, telling her parents she was going to art school. Instead, she moved into a squat, got involved in alternative politics as well as the rave/free party scene, and occasionally worked as a model in edgy fashion spreads and music videos. Through this she met the influential photographer Corinne Day, who became a mentor of sorts, occasionally giving Vinca cameras, film, and giving her more confidence to continue taking her pictures.
In the meantime, the initial euphoric anarchy of the rave scene was contained, commercialised and assimilated back into the mainstream as these movements always are, with its more extreme elements pushed back into the margins. A new Criminal Justice Bill was introduced in Parliament to tidy up these loose ends, with clauses designed to make life far more difficult for the squatters, travellers and free party promoters who were Vinca’s friends.
When it became law in 1994, many of them left the UK for a nomadic life in mainland Europe. Vinca soon joined them, remaining on the road until a few months before her son was born in 2005. They lived in trucks, setting up free parties in the countryside near urban areas, bringing a little mayhem and magic wherever they went.
Throughout, Vinca took photographs, eventually collecting them into a book, No System. Published by Steidl in 1999 (to be reissued in 2019), the book provides a unique view into a largely hidden world. Vinca is no voyeur, intruding with her camera to examine and record. She is an insider, and her pictures are warm, intimate, complicit. Her eye is that of a participant, not a voyeur.
But though her gaze is affectionate, it is also unflinching. As an artist, she is uncompromising: she doesn’t idealise what she sees. These liminal spaces are rarely neat and tidy; they’re not always pretty. But like all places where human beings play, they can be inspiring, joyful, fun, and she captures that, too.
Vinca’s pictures tell stories, which is why they tend to work best when collected into groups. She has a sharp eye for telling details: the shadow of an AK47 burned into a sunbed in Ghana, airplane trails accidentally making an anarchy sign in the sky, the sheer joy on the face of a disabled man playing with volunteers in the Ukraine. Her photography is human and compassionate and most of all, joyful: she has a way of capturing those brief moments of freedom and possibility, of recording people at play.
After the birth of her son Archie, Vinca settled down in Ramsgate, on the east Kent coast. (After one last, epic journey overland to Ghana, recorded in Africa with Bouncy Castle). She did a Fine Art degree, and continued working as a prop designer – the trade that has supported her art for some 20 years.
From necessity, now that her son is in school, her journeys have been shorter, but she has still created doorways back into that world through her charity/social sculpture experiment Future Youth Project, which takes volunteers from the UK on ‘physical and emotional journeys’ to help – and play with – people in need across Europe.
Whether she is dressing up for a demo or party, planning a journey, working on her art or raising money for Future Youth Project, there’s always a sense of playfulness and fun in Vinca’s work. There is, for instance, her alter ego ArtNurse, who popped up at the 2010 Paris Photo festival and subsequently at Arles Photo and Brighton Photo Fringe dispensing gold glitter and administering vodka shots by syringe as well as dancing with strangers and selling postcards to raise funds for FYP.
‘We’re not free, the way society is set up now. So my way of feeling free is to make fun, subversive fun. I think that’s been taken away from images of people, and images of women especially. I don’t often see images of women looking comfortable and happy, in a non-extreme way. I want my pictures to be edgy and interesting, but people don’t have that much fun any more. So joy, and fun. That’s what’s important.’

PROJECTS & EXHIBITIONS

SOLO EXHIBITIONS/PROJECTS
2020 – (Forthcoming) Martin Parr Foundation, Bristol, UK.

2020 – (Forthcoming) Northern Gallery of Contemporary Art, Sunderland, UK.
2016 – No System Excerpt, Vortigern Gallery, UK.
2011 – Future Youth Project’s Bus Gallery, Margate Photo Festival – a social sculpture project.
2011 – Northern Soul, by Elaine Constantine. Vehicles.
2000-2009 – Journeys, a social art project.
2003 – Reload, Gallery Van Der Voort, Spain.
2002 – Gallery Marta Cervera, Madrid, Spain.
2002 – Reload, Halles aux Poissons, Perpignan, France.
2002 – Down the Rec, Paul Stolper Gallery, London, UK.
2001 – Still Looking, Rolls Royce Gallery, London, UK.
GROUP EXHIBITIONS
2019 – (Forthcoming) Rave – Saatchi Gallery, London, UK.
2019 – (Forthcoming) Seaside Photographed – Turner Contemporary, Margate, UK.
2019 – Diaristic Books – Tate Modern, London, UK.
2019 – Paul Stolper & ICA Editions – Paul Stolper gallery, London, UK.
2013 – Africa Series – Photo Art Fair London, UK.
2011 – Something That I Never Really See, by the V&A, National Gallery of Modern Art, India.
2011 – Notes to Workmen, Northern Gallery for Contemporary Art, Sunderland, UK.
2010 – Nothing is in the Place, curated by Jason Evans, Brighton Biennial, UK.
2010 – Nothing is in the Place, curated by Jason Evans, Photomonth in Krakow, Poland. (C)
2009 – The Kiss of a Lifetime (part 1), Rogue Artists Studios, Manchester, UK.
2009 – Kiss of a Lifetime (part 2), VANE (Print Biennial) Newcastle, UK.
2009 – Something That I’ Never Really See, Cartwright Hall Art Gallery, Bradford,UK.
2008 – Companion Piece, London. curated by Phillipa Adams (Saatchi Gallery), UK.
2008 – 2009 – Victoria & Albert Museum, Contemporary Photography touring exhibition. Touring to: The Sainsbury Centre for the Visual Arts, Norwich; Arts Depot, London; The Herbert Read Gallery, Coventry; Cartwright Hall Art Gallery, Bradford.(C)
2007 – Victoria & Albert Museum’s, Questions of Landscape, touring UK venues. (C)
2006 – Full Frame, Vienna, Austria.
2006 – Rave Review, The Little Cinema, Vienna.
2006 – Et Maintenant…, CRAC, Alsace, France (C)
2006 – Rave Review, Brick Lane Film Festival, London, UK (with Zena Merton).
2005 – Habitat, Brick-5 Building, Vienna, Austria.
2004 – Now Is Good: Ne Travaillez Jamais, Northern Gallery for Contemporary Art, Sunderland, UK. (C)
2002 – The Armory Show, New York, USA. 2001 – Art Tube 01, London Underground, London, UK.
2001 – Questions of Landscape, Victoria & Albert Museum, London, UK.
2001 – Cab Gallery, London, UK. 2000 – The Art of Photography, New York, USA.
( C ) denotes that a catalogue was published in conjunction with the exhibition.
PUBLICATIONS
2018 – Deuce and a Quarter, Monograph, IDEA Books, UK.
2017 – Future Fantasy, Monograph with design by Ben Freeman, Ditto, UK.
2006 – Whatever You Do People Will Talk, Flux Space, Flux Magazine.
2006 – Okupe Backup#1, DVD publication, France.
2005 – Disruptive Pattern Material, published by Maharishi, London.
2004-05 – We’re Back, Adbusters Magazine.
2003 – You Lose, Adbusters Magazine.
2003 – Issue A3, Richardson Magazine.
2000 – No System, Monograph by Petersen, published by Steidl, Germany. Others : Flash Art Magazine, Dazed and Confused Magazine, ID Magazine, The Big Issue.
COLLECTIONS
Permanent collection, Victoria & Albert Museum.
Permanent collection, The Monsoon Collection.